What is creativity?

As part of a pres I’ve been putting together about online creativity I was reminded of somehing a wise old owl Eric Solamon (ex Heinz global brand manager) showed me as an example of why creativity is important.

For years the world’s biggest advertiser (P&G) has demanded that its adverts use demonstration to illustrate the power of the product.  Fairy liquid have always shown you how much further they’re washing up liquid goes.  Check out these two ads:

The first is a straight up Nanette Newman just telling you how much better Fairy is.

This is pretty much exactly the same ad with exactly the same message, just done creatively:

check out the oldies too:


Which do you empathise with the most?  Which appeals to you?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s