punk rock sock

The Punk Rock Sock project is well underway.  Featuring a facebook page (http://www.facebook.com/pages/punkrocksock/45641102792?ref=ts, YouTube video (below) and wordpress blog http://punkrocksock.wordpress.com - it’s totally for fun.  The idea started as an alternative Christmas present that was recycled, zero carbon (ie. downloaded rather than shipped), tapped into the hand made / thrifty vibe, low cost and was put together with love.  So punk rock sock was born.  The music and video were created with Paul Mallett and with $100 free Facebook advertising from the Visa network we’ve been testing who are the most reactive audiences.

fun…

I do appear to be pissing off 14 year old punk rockers on YouTube though..  ‘Oi! Oi!’

Modes of the mind

Modes of the mind indicate how people behave when they’re using the internet.  Here’s some modes:

•Information hunting (including reading & writing reviews) – research / work / homework – Focussed
•Transactional (including internet banking, paying your bills in your jammies etc..) – Focussed
•Exploring (News & Entertainment)
•Surfing, light gaming – Funseekers
•Communication – Often this is a background function
•Community & Participation – Enthusiast
•Creativity (including blogging) – Enthusiast
•Gamers – serious online gaming, MMORPGs, 2nd Life – Focussed
•Mobility (e.g. mapping) – mostly functional
•Piracy – Enthusiast / background function

Often users can switch modes within a single session – or even be in multiple modes at once, actively participating in communities whilst communicating with friends using MSN, whilst Information hunting (e.g. for free stuff or bargains)

Depending on the ‘mode’ the user is in they will be pre-disposed to greater or lesser interactivity.  But remember, people can switch modes and getting the user to get involved and interact with you can help perform the magical task of switching the user’s mode from surfing to exploring or gaming.