We just made a double sided poster to show off our design / creative vs. strategy approach here at swamp and how much development and work we put into both those areas. One side shows the design development and thinking behind developing an iconic campaign for Umbro which went across all things digital. If you look around you can see the influences and mood boards as well as loads of the final bits of work.
The other side is made up of graphs, charts, powerpoint slides and spider maps which are all generated as a result of our strategic approach to KPIs, return on investment, usability, ecommerce, ecoupons and SEO which all go into the way we design many sites – a process we call intelligent design. This is segues with our approach to marketing which is called the customer journey.
